Data protection

The protection of customer privacy is an utmost priority for Mavena. We treat your personal data confidentially and in accordance with the statutory data protection regulations and this privacy policy. This is where you can find out about the principles Mavena uses to collect and process personal data through this website.

This privacy policy shall apply to the collection, processing and use of data through the Mavena website.

It is generally possible to use our website without having to enter personal data. If personal data is collected on our website (e.g. name, address or email addresses), such data is always provided on a voluntary basis (as far as this is possible). This data will not be passed on to third parties without your explicit consent.

Please be advised that there may be gaps in security with regard to the transmission of data on the internet (e.g. in the case of e-mail communication). It is not possible to protect data completely from third-party access.


This website uses a security certificate to encrypt connections between the website and visitors. You can recognise an encrypted connection by the lock symbol in the browser address bar and by the fact that the website address starts with https:// instead of http://.


In order to simplify access to the contents for the user, this website uses cookies (e.g. for automatic language selection). These are small text files that are stored by the browser on your device. They cause no damage. Cookies can store various types of data and help to provide additional functions. If cookies are used, they do not collect any personally identifiable information unless the user has given explicit consent for this. The user provides Mavena with consent for the use of cookies and is informed that the installation of cookies can be blocked by means of the appropriate setting on the user's computer. If cookies are rejected, no personal data will be collected.

If you do not want this, you can set your browser to notify you whenever cookies are installed so that you can choose when to accept cookies. In the following you will find links with detailed information about deactivating cookies in the most common browsers:

Mozilla Firefox
Internet Explorer
Google Chrome

Blocking cookies may prevent our website from being displayed correctly and limit its functionality. You will find further information in the Cookie Policy of the website provider.

Google Analytics

This website uses Google Analytics, a web analytics service provided by Google, Inc. (“Google”). Google Analytics uses cookies, which are text files placed on your computer to enable your website use to be analysed. Please note that Google Analytics has been extended on this website by a snippet in order to ensure the anonymised recording of IP addresses (known as IP masking).

Following the activation of IP anonymisation on this website, the information created by the cookies through your use of this website is stored in truncated form within the Member States of the European Union or other signatory states to the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transmitted to a Google server in the US and truncated there.

On behalf of the operator of this website, Google will use this information to analyse your use of the website, to compile reports on website activities, and to provide the website operator with additional services connected with the use of the website and the internet. You can prevent cookies from being stored by adjusting the corresponding setting in your browser software; however, please note that if you do this, you may not be able to use the full functionality of this website. You can also prevent the collection of data generated by the cookie and related to your use of the website (including your IP address) for Google, as well as the processing of this data by Google, by downloading and installing the browser plug-in available at the following link.

For more information on how Google Analytics handles user data, please refer tor Google’s privacy policy.


This website uses HubSpot from HubSpot, Inc to adapt contents to visitors and subscribers to this website and to adapt how we communicate with them. The provider is HubSpot, Inc., 25 First Street, 2nd Floor, Cambridge, MA 02141 USA. In this process, cookies collect data on the behaviour of visitors to our website. This data is included in analyses and helps us to improve our website. The cookies collect data about, for example, the number of visitors to the website, how they found the website, and which pages they visited. Further information on HubSpot cookies can be found in the HubSpot privacy policy.

Social Plugins

This website uses “social plug-ins” (hereinafter referred to as plug-ins) of social networks on the internet. These plug-ins are shown using the logo of the respective network. If you access a website containing such a plug-in, a direct connection with the servers of the relevant social network is established. If, at this point in time, you are logged into this network with your username and password, this network is automatically notified that you are visiting our website. This information can be assigned to your user account on this social network. Furthermore, if you interact with plug-ins (for instance by clicking “Like” or “Share” on Facebook or “Tweet This” on Twitter), the contents of our pages will be linked with your profile on the respective social network. Other users of this network may be notified of this interaction. Mavena is not affiliated in any way with the third-party providers whose websites are embedded by means of plug-ins, nor shall it be held responsible for such websites. Even if you are not a member of the respective social network or you are not logged into this network, it is still possible that your IP address is transmitted to these networks and stored there. Specific data protection guidelines and liability regulations apply to third-party websites embedded by means of plug-ins. The storage and use of your data by these website operators may exceed the scope of Mavena's privacy policy. Mavena has no knowledge of and no influence on the purpose and scope of the data collection or of the further processing and use of the data. Please see the data protection guidelines of the third-party operators for further information. We use the following plug-ins on the website: Facebook, Google Plus and Twitter. Should you not want social networks to collect data about you by means of active plug-ins, you can select the “Block third-party cookies” setting in your browser.

Facebook Custom Audiences

Facebook Pixel, which is provided by the social network Facebook, 1601 South California Avenue, Palo Alto, CA 94304, USA, is integrated into the website. When you visit our pages, Facebook Pixel establishes a direct link between your browser and the Facebook server. This informs Facebook that you, with your IP address, visited our page. This allows Facebook to associate your visit to our pages with your user account. The information obtained in this manner can be used for displaying Facebook ads or for tracking functionalities. Please note that as the provider of the pages, we have no knowledge of what data is transmitted or of what Facebook does with it. Further information may be found in the Facebook privacy policy. If you do not wish data to be collected via Custom Audiences, you can deactivate Custom Audiences.

Our website contains links to functions of the Twitter service. These functions are provided by Twitter Inc., 1355 Market Street, Suite 900, San Francisco, CA 94103, USA. By using Twitter and the ‘Retweet’ function, the websites you visit are linked to your Twitter account and shared with other users. This means that data is also transferred to Twitter. Please note that, as the operator of the website, we are unaware of the content of the data transmitted or of how they are used by Twitter. Further information may be found in the Twitter privacy policy.

Our website uses functions of the LinkedIn network. The provider is LinkedIn Corporation, 2029 Stierlin Court, Mountain View, CA 94043, USA. Every time you access one of our pages that contains LinkedIn functions, a connection is established to the LinkedIn servers. LinkedIn is informed that you have visited our website with your IP address. If you click on the LinkedIn “Recommend” button and are logged into your LinkedIn account, LinkedIn will be able to allocate your visit to our website to you and your user account. Please note that we as the provider of the pages have no knowledge of the content of the data transmitted or its use by LinkedIn.

Further information can be found in the LinkedIn privacy policy.

Our Website uses plug-ins for the YouTube website operated by Google. The operator of the website is YouTube, LLC, 901 Cherry Ave., San Bruno, CA 94066, USA. If you visit one of our websites equipped with a YouTube plug-in, a connection is established to the YouTube servers.

The YouTube server is informed of which of our websites you have visited.

If you are logged into your YouTube account, YouTube can directly associate your surfing behaviour with your personal profile. You can prevent this by logging out of your YouTube account.

You will find further information on the handling of user data in the YouTube privacy policy.

Collection and processing of personal data

Personal data, such as name, address, telephone number and e-mail address, is only collected if this information is provided voluntarily by the user, e.g. when taking part in a competition or when contacting Mavena. The personal data made available will only be processed by Mavena on the following lawful bases: consent, fulfilment of a contract, legal obligations, and safeguarding a justified interest of Mavena.

Mavena product tester

If you make yourself available as a Mavena product tester, we will, in addition to your first and last name and e-mail address, store your postal address. We will use your postal address to send you the product to be tested.


Personal data will be saved for the duration of the competition for the purposes of running the competition. In individual cases the data will be passed on to a third-party service provider. The participant may at any time send an e-mail to to withdraw consent for this data storage and thus to withdraw from the competition.

In a competition of this kind, the participant also agrees that, once it has been approved by us, the uploaded photo or uploaded product evaluation is published on the Mavena website, Facebook page or Instagram page with the participant's full first name and the first letter of their last name, plus the prize, where appropriate in connection with the competition. The participant is responsible for ensuring that the uploaded photos are legally compliant, in particular with regard to image rights. Mavena reserves the right not to release photos or texts with contents that are clearly not legally compliant (these photos will not be displayed publicly and will be excluded from the competition).

Subscription to our news

If you would like to receive the newsletter or blog notifications offered on the website, we require an e-mail address and information allowing us to verify that the e-mail address provided belongs to you and that you agree to receive the newsletter and/or blog updates. No further data is collected. We will only use this data to send out the requested information.

You can withdraw your consent for the storage of your data and email address as well as their use for sending our News at any time using the "Unsubscribe" link in every e-mail sent.

Retention period of your data

We will only store your data for as long as it is required by law or in accordance with the processing purpose. In the case of analysis, we store your data until the analysis is complete. When the data is stored on the basis of a contractual relationship with you, this data remains stored at least as long as the contractual relationship exists and at the latest until the expiry of the limitation periods for our possible rights or as long as there are legal or contractual retention obligations.

Right to obtain information

Upon written request, we will inform you what personal data we have stored about you. You also have the right to erase, rectify and delete your data.

If you have any questions about the nature, scope, place and purpose of any collection, processing and use of personal data, about statutory data protection provisions, or about our services, or if you wish to use our services without providing consent, please contact us directly on Mavena will be happy to answer all questions, to discuss alternatives and to provide information.