Data Protection

The protection of customer privacy is a top priority for Mavena. We treat your personal data confidentially and in accordance with the statutory data protection regulations and this privacy policy. Here you can find out the principles according to which Mavena collects and processes personal data via this website.

The subject of this privacy policy is the collection, processing and use of data by the Mavena website.

The use of our website is generally possible without providing personal data. Insofar as personal data (e.g. name, address or e-mail addresses) is collected on our website, this is always done (as far as possible) on a voluntary basis. This data will not be passed on to third parties without your express consent.

We would like to point out that the transmission of data on the Internet (e.g. when communicating by e-mail) can have security gaps. Complete protection of data against access by third parties is not possible.


Responsible for the data processing is:

Mavena AG
Dorf 62
CH-9428 Walzenhausen
Tel. +41 (0)41 552 26 60

Legal Basis

If the data is processed for the fulfilment of a contract with the data subject, including pre-contractual measures, the legal basis is Art. 31 para. 2 lit. a FADP or Art. 6 para. 1 lit. b GDPR. If consent has been given, the legal basis for the processing of personal data is Art. 31 para. 1 FADP or Art. 6 para. 1 lit. a GDPR. If the processing is necessary to safeguard a legitimate interest of ours, Art. 31 para. 1 FADP or Art. 6 para. 1 lit. f GDPR serves as the legal basis for the processing. This applies, for example, to marketing (personalised offers about our products and services), provided you have not objected to the use of your data for marketing purposes.

Legitimate interests may include other interests in particular:

  • Answering enquiries;
  • Product improvements;
  • Operation and administration of the website;
  • The provision of services and/or information intended for you;
  • Analysis of user behaviour in order to optimise both our website and our advertising;
  • Anonymised analysis of website visitors for advertising purposes;
  • Prevention and detection of fraud and criminal offences;
  • The processing of personal data for administrative purposes;
  • Assertion, exercise or defence of legal claims.


In order to simplify access to the content for the user, this website uses so-called cookies (e.g. for automatic language selection). These are small text files that are stored on your end device with the help of the browser. They do not cause any damage. Cookies can store various data and provide additional functionalities. If cookies are used, they do not collect any personally identifiable information unless the user has given their express consent.

If you do not want this, you can set up your browser so that it informs you about the setting of cookies and you only allow this in individual cases. Below you will find links where you can find detailed information on deactivating cookies in common browsers:

Mozilla Firefox
Internet Explorer
Google Chrome

Blocking cookies can prevent the correct display and limit the functionality of our website. Further information can be found in the cookie policy of the website provider.

On our website, the map of is displayed. If you click on them, you will go to the website of the operator who sets cookies. The processing of your personal data is then carried out under the responsibility of this operator in accordance with its data protection regulations. We do not receive any information about you from him. You have the option of blocking 3rd party cookies by default, in which case the map service may not be able to be used to its full extent.

Cookies that are required to carry out the electronic communication process or to provide certain functions you have requested are stored on the basis of Art. 31 para. 1 FADP or Art. 6 para. 1 lit. f GDPR. We have a legitimate interest in the storage of cookies for the technically error-free and optimised provision of our services. Insofar as other cookies (e.g. cookies for analysing your surfing behaviour) are stored, these are treated separately in this privacy policy.

Google Analytics

This website uses Google Analytics, a web analysis service of Google Inc. Ireland Limited ("Google") or Google Analytics of Google Inc (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA). Google Analytics uses "cookies", which are text files placed on your computer, to help the website analyse how users use the site. Please note that a snippet has been added to Google Analytics on this website to ensure anonymised collection of IP addresses (so-called IP masking).

The information generated by the cookies about your use of this website is stored in abbreviated form by activating IP anonymisation on this website, within member states of the European Union or in other contracting states of the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and truncated there.

On behalf of the operator of this website, Google will use this information to analyse your use of the website, to compile reports on website activity and to provide the website operator with other services relating to website activity and internet usage. You may refuse the use of cookies by selecting the appropriate settings on your browser, however please note that if you do this you may not be able to use the full functionality of this website. You can also prevent Google from collecting the data generated by the cookie and relating to your use of the website (including your IP address) and from processing this data by Google by downloading and installing the browser plug-in available under the following link

The storage of Google Analytics cookies and the use of this analysis tool are based on Art. 6 para. 1 lit. a GDPR (consent) and Art. 31 para. 1 FADP.

You have the right to withdraw your consent at any time. You can prevent the storage of cookies by adjusting the technical settings of your browser software accordingly. We would like to point out that in this case you may not be able to use all the functions of this website to their full extent.

You can find more information on how Google Analytics handles user data in   Google's privacy policy.


This website uses HubSpot from HubSpot, Inc to customise content to the visitors and subscribers of this website and how we communicate with them. The provider is HubSpot, Inc, 25 First Street, 2nd Floor, Cambridge, MA 02141 USA. The cookies collect data about the usage behaviour of visitors to our website. This data is incorporated into analyses and helps us to improve our website. The cookies collect data such as the number of visitors to the website, how they came to the site and which pages they visited.

Data processing is carried out on the basis of Art. 6 para. 1 lit. a GDPR (consent) and Art. 31 para. 1 FADP.

Further information on Hubspot cookies can be found in  HubSpot's privacy policy.

Contact us by e-mail or contact form

You have the option of contacting us in various ways. In particular, this includes contacting us using the contact form on our website or directly by e-mail.

If you send us a message via one of the contact options offered, we will use the data you provide us with for the purpose of processing your enquiry. Your data will be deleted as soon as it is no longer required to answer your enquiry, provided there are no legal obligations to retain it.

This is done on the basis of a legitimate interest (answering enquiries; Art. 6 para. 1 lit. f GDPR or Art. 31 para. 1 FADP) and consent in accordance with Art. 6 para. 1 lit. a GDPR or Art. 31 para. 1 FADP.

You can revoke your consent at any time by sending an email to our contact details. The legality of the data processing operations carried out up to the revocation remains unaffected by the revocation.

Social Media

Our website uses links to various social networks listed below, such as Instagram (hereinafter "networks"). The links are labelled with a logo. The connection to the provider is only established when you click on the provider's icon. Data is therefore not automatically transmitted to social media services when you visit our website. We have no influence over how the social media service providers process your data; further information on this can be found in the corresponding data protection declarations, which are linked below. Personal data is only transmitted to the operators of the social media service if you have given your consent by clicking on the corresponding icon. The legal basis is Art. 6 para. 1 lit. a GDPR or Art. 31 para. 1 FADP (consent).

Further Information
on this can be found in the individual data protection declarations:



Personal data will be stored for the duration of the competition for the purpose of processing the prize. In individual cases, the data will be passed on to external service providers.

Furthermore, the participant agrees that in the case of corresponding competitions, the photo or product review uploaded by him/her may be published with his/her full first name and the first letter of his/her surname both in connection with the competition and, if applicable, together with the prize, on the website, Facebook or Instagram page of Mavena after our approval. The participant is responsible for the legal conformity of the uploaded photos, in particular the rights to the image. Mavena reserves the right not to release photos or texts with content that is obviously not legally compliant (these photos will not be shown publicly and will be excluded from the competition).

Data processing is based on the legal basis of the fulfilment of a contract with the data subject, including pre-contractual measures in accordance with Art. 31 para. 2 lit. a FADP or Art. 6 para. 1 lit. b GDPR and consent (Art. 31 para. 1 FADP or Art. 6 para. 1 lit. a GDPR).

The participant is free to revoke their consent to the storage of data at any time at and thus withdraw from participation.

News Subscription

If you would like to receive the news notifications offered on our website, we require an e-mail address as well as your title, surname and first name. We use this data exclusively for sending the requested information.

Data processing is therefore based on consent (Art. 31 para. 1 FADP and Art. 6 para. 1 lit. a GDPR). You can object to receiving newsletters at any time and you can also unsubscribe directly at any time using the link provided in the newsletter. The legality of the data processing operations that have already taken place remains unaffected by the cancellation.

If you have subscribed to a newsletter, we may store the unsubscribed e-mail addresses for the statutory retention period on the basis of our legitimate interests (administrative purposes; Art. 31 para. 1 FADP or Art. 6 para. 1 lit. f GDPR) before we delete them in order to be able to prove that consent was previously given. The processing of this data is limited to the purpose of a possible defence against claims.

Experience Form

You can share your experience with our products by completing the relevant form. The personal data you enter in the form will only be used to process the form and to improve the product.

Data processing is therefore based on consent (Art. 31 para. 1 FADP or Art. 6 para. 1 lit. a GDPR) and the legitimate interest in product improvement (Art. 31 para. 1 FADP or Art. 6 para. 1 lit. f GDPR).

Data Transfer

If this is necessary for the fulfilment of the contracts, we transfer your personal data to external service providers. This occurs in particular in the context of hosting. The legal basis for the transfer of data is Art. 6 para. 1 lit. b GDPR or Art. 31 para. 2 lit. a FADP.

We would like to point out that it is possible that your data may be processed by our service providers in Switzerland, the EU/EEA as well as in countries that do not have adequate data protection in accordance with the applicable data protection law. If we use such providers in insecure countries, we contractually oblige the recipient to comply with the applicable data protection law. The transfer is based in particular on Art. 46 para. 1 lit. c GDPR or Art. 16 para. 2 lit. d FADP (conclusion of the adapted EU standard contractual clauses which can be accessed here: unless the recipient is already subject to a legally recognised set of rules to ensure data protection and we cannot rely on an exemption provision. An exception may apply in particular in the case of legal proceedings abroad, but also in cases of overriding public interests or if the fulfilment of a contract requires such disclosure, if you have given your consent or if the data in question has been made generally accessible by you and you have not objected to its processing.


Retention period of your data

We only store your data for as long as is legally required or necessary for the purpose of processing. In the case of analyses, we store your data until the analysis has been completed. If we store data on the basis of a contractual relationship with you, this data will remain stored for at least as long as the contractual relationship exists and at most as long as limitation periods for possible claims from us run or statutory or contractual retention obligations exist.

Data Security

We take appropriate technical and organisational measures to secure personal data.

The website uses a security certificate. This encrypts the connections between the website and visitors. You can recognise an encrypted connection by the lock symbol in the address bar of the browser and by the fact that the website address begins with https:// instead of http://.

Rights of data sujects

You have the right to request information about which data about you is being processed. You also have the right to request the rectification, erasure or restriction of the processing of your data and, where applicable, the right to data portability.

You can also object to the use of your data for marketing purposes and revoke any consent you have given to data processing.

These rights apply insofar as no statutory retention obligations or other legitimate interests conflict with the request. If applicable to you, you also have the right to lodge a complaint with the competent data protection supervisory authority.

You can assert your rights at the contact address given above.

Changes to the privacy policy

This privacy policy can be amended at any time; the version published on the website applies.